Cooperstown Brewery Ommegang Partnering With HBO’s “Game of Thrones”
HBO's "Game of Thrones" is a critically acclaimed hit and Cooperstown's Brewery Ommegang produces a number of critically acclaimed beers so it's only natural that the two partner up. According to their website the brewery will launch "Iron Throne", a blond ale, in connection with the shows March 31 third season debut. The partnership won't end there.
Unlike previous efforts by brewers which were typically executed as ‘brewed under license’ arrangements or straightforward product placement pushes, the collaboration between Ommegang and HBO is focused on developing unique beers that are named and crafted to directly tie into themes and nuances of the medieval-like fantasy realm of Westeros and the surrounding kingdoms, where the competition to sit on the Iron Throne is fierce and deadly.
via Ommegang — Brewer of Belgian-Style Beers in America | | Brewery Ommegang ⎯ Everything for a Reason.