Be on the look-out for Jesse Jablonsky in the NFL "Next 100" commercial during the Superbowl.

Jesse who lives in Pittsford was selected to represent the Buffalo Bills in the commercial. He will also be the only kid from New York State to be featured in the ad. Kids representing the Jets and Giants are from New Jersey and Florida.

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According to USA TODAY, this year's ad will follow 13-year-old Maxwell Young on a journey across the United States to Miami, where the Super Bowl is being played.

Joe Montana, Steve Young, Ray Lewis, Brett Favre, Christian McCaffrey, Saquon Barkley, skateboarder Nyjah Huston and women's soccer player Carli Lloyd are among the stars who will make an appearance in the spot.

The commercial will also feature 32 youth football players, who range in age from 9 to 13, representing the league's 32 team

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