Medical Malpractice Lawyer Marketing: Top 19 Ways to Get More Medical Malpractice Leads
With Q2 in full swing here in 2023, now is the perfect time to try some new medical malpractice marketing ideas. If you’ve been wondering where to get medical malpractice leads, we’ve got a ton of things you can try—and it all begins with medical malpractice websites.
It’s important to try a variety of things when it comes to medical malpractice attorney marketing. Why? Because every medical malpractice lawyer needs medical malpractice leads to survive—no matter your location, specialty or how long you’ve been serving your community. Without a good flow of new medical malpractice leads, bringing in new clients and making money become impossible.
But, if you create a system that attracts new clients and delivers new medical malpractice leads to your law firm like clockwork, that’s a recipe for:
- More high-paying medical malpractice cases
- Increased revenue for you and your partners
- Growth of your medical malpractice law firm
We know why medical malpractice lawyers need to generate medical malpractice leads, but how can you do it affordably and efficiently? The answer is: professional medical malpractice websites and medical malpractice SEO. If you’ve ever wondered how to get medical malpractice leads or where to get medical malpractice leads, follow the steps below to turn your law firm into a medical malpractice lawyer lead generation machine.
1. Get More Medical Malpractice Leads With Professional Medical Malpractice Websites
If you don’t yet have a website (or if it isn’t a professional medical malpractice lawyer website design), one of the best things you can do for your medical malpractice law firm is to create one. Medical malpractice websites act as your medical malpractice law firm’s online office—it’s the cornerstone of your online presence and gives potential clients a place to:
- Learn more about your medical malpractice firm
- Read about the medical malpractice legal services you provide
- See your service area
- Get in touch with you about medical malpractice services
- Become a quality medical malpractice lead for your law firm
Without a good medical malpractice lawyer website design, how are your potential clients going to find your medical malpractice law firm on Google? How will they know where to contact you? They won’t.
Without a website, your medical malpractice law firm might as well not exist at all.
2. Send Out Direct Mailers to Get More Medical Malpractice leads
Here’s another medical malpractice marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential clients.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for medical malpractice leads from other sources to determine if this is a viable solution for you.
Added to professional medical malpractice websites and medical malpractice SEO, direct mail advertising could be a viable method of generating medical malpractice leads.
3. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one medical malpractice attorney marketing idea that’s been proven time and again to generate quality medical malpractice leads. So, if you’ve been wondering how to get medical malpractice leads or where to get medical malpractice leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in all kinds of medical malpractice leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, medical malpractice lawyers make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local medical malpractice lawyers.
- Visitors who come to your website via PPC or SEM are 50% more likely to become a client.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with medical malpractice lawyer lead generation. We can also set you up with medical malpractice websites and share other ideas for medical malpractice lawyer marketing.
4. Always Use Medical Malpractice SEO for Medical Malpractice Lawyer Lead Generation
Search engine optimization (medical malpractice SEO) is still king in medical malpractice digital marketing, which is why medical malpractice SEO is so popular. Medical malpractice SEO is what moves your medical malpractice law firm to the top of page 1 on Google and keeps it there. If your campaign is robust enough, medical malpractice SEO alone can generate the majority of your medical malpractice leads (but we still recommend reading the rest of these medical malpractice marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to let a medical malpractice SEO expert get you up and running.
5. Get More Medical Malpractice leads Through Facebook + Instagram Advertising
Still wondering how to get more medical malpractice leads? Medical malpractice lawyer advertising on Facebook and Instagram can be a cost-effective method for medical malpractice lawyer marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal medical malpractice clients by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your medical malpractice law firm. If people see your logo and your ads all over the place, they’re more likely to remember you when they need medical malpractice services in the future. If you’ve been wanting to try social media advertising for your medical malpractice law firm, this is one medical malpractice marketing idea worth trying.
6. How to Get Medical Malpractice Leads Through Strategic Alliances
Another smart way to generate medical malpractice leads is to partner up with medical offices and hospitals in your area. Creating a partnership means they’ll recommend you to their clients or employees and provide a steady stream of medical malpractice leads.
7. Content Marketing = Medical Malpractice Marketing
Creating content for your ideal clients is a great way to get more medical malpractice leads. Consider writing blog posts and articles that you can post on your medical malpractice law firm’s website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Understanding Medical Malpractice in Your State
- Wrong Site Surgery Lawsuits
- Common Types of Medical Malpractice
As you write these articles, plug your medical malpractice services. Suggest that readers use a medical malpractice lawyer they can trust to do the job correctly and win their case.
8. Email Marketing = Medical Malpractice Marketing, Too!
Email marketing is one of the oldest forms of medical malpractice lawyer digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your medical malpractice law firm, you’ll make (on average) a $40 return on your investment.
Because most medical malpractice lawyers overlook the benefits of email marketing, it’s a great option for generating medical malpractice leads your medical malpractice law firm. For instance, medical malpractice lawyers that stay in touch with their ideal clients via email generate 50% more sales-ready medical malpractice leads and spend 33% less money on making sales.
Use this tactic in addition to medical malpractice SEO and professional medical malpractice websites to maximize your ROI.
9. Get Medical Malpractice Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with people who might need (or have customers who might need) your medical malpractice services—they’re likely to send more medical malpractice leads your way!
10. Reputation Management Affects Your Medical Malpractice Law Firm
Did you know 85% of people search online to find local medical malpractice lawyers? (If your medical malpractice SEO is on point, they’ll find you!) Those same people are also researching your reputation—what are your past clients saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied clients if they can think of any neighbors, friends, family, or acquaintances who might need your medical malpractice services. Give them plenty of business cards to pass around.
Online, list your medical malpractice law firm on review websites and ask your happy clients to leave a review on Google. Doing so makes it more likely that you’ll get more medical malpractice leads.
11. Ad Retargeting Is a Fresh Medical Malpractice Lawyer Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your medical malpractice law firm.
Retargeting is a great way to keep your medical malpractice law firm and medical malpractice websites in front of potential clients who have already shown interest by visiting your website. This is one lawyer marketing idea well worth trying, especially if you’re already getting good traffic to your medical malpractice websites. Throw in some medical malpractice SEO services for an extra boost!
12. Make Your Medical Malpractice Marketing Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your lawyer marketing needs a unique selling point. That could be your level of service, your experience in your specialty, your competitive prices, your reputation, your case record, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your medical malpractice lawyer marketing and medical malpractice lawyer advertising materials!
If you’re not sure where to start, take a look at how your competitors are generating medical malpractice leads. What’s their USP, and how can you beat it? What would matter more to your clients and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your medical malpractice law firm? Maybe your origin story or how you got started? Use it!
13. Use Google’s Local Service Ads to Get More Medical Malpractice Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for medical malpractice services, at least 7 of them will click one of those ads and turn into a medical malpractice lead.
How much more money would you make per month with 7 more medical malpractice leads?
14. Increase Referrals to Get More Medical Malpractice Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing clients an incentive to refer their friends, families and neighbors to your medical malpractice law firm, and give them a discount in return. Since people are far more likely to use a medical malpractice lawyer that a friend recommends to them, this is one attorney marketing idea you shouldn’t pass up.
15. Create Helpful YouTube Videos About Medical Malpractice Cases
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful medical malpractice videos. The videos can document your day-to-day activities, explain how to select a competent lawyer (you), or explain common medical malpractice terms. These videos will build your credibility as a medical malpractice lawyer and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your medical malpractice websites so they can learn more.
16. Use LinkedIn to Attract Medical Malpractice Leads
LinkedIn is more than a great place to establish yourself as a medical malpractice expert and lawyer—it’s a great place to generate medical malpractice leads, too. How? Do a search for businesses or industries that commonly need (or work with customers who need) the type of medical malpractice services you offer.
17. Send Out Press Releases About Your Medical Malpractice Law Firm
Press releases are a great way to share new and exciting developments about your medical malpractice law firm. Are you offering a new medical malpractice service? How about a discount for repeat clients or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start generating medical malpractice leads.
18. Don’t Pay for Medical Malpractice Leads If You Don’t Need To
We’ve talked about using lead generation services before, and all of them should be treated with caution. While they might deliver a lot of leads to your medical malpractice law firm, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your medical malpractice websites that will turn into paying clients. All too often, lead generation services just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
19. Sign Up With Townsquare Interactive to Maximize Your Medical Malpractice Lawyer Marketing Budget
Professional medical malpractice websites aren’t the only element of an effective medical malpractice lawyer marketing campaign, but they are the most important. One of the best things you can do for your medical malpractice law firm is to make sure your website has everything it needs to continuously generate medical malpractice leads using the steps above.
Adding other elements to your marketing campaign, such as medical malpractice SEO and reputation monitoring, can strengthen your lawyer marketing campaign and help you to generate more medical malpractice leads.
The team at Townsquare Interactive specializes in creating medical malpractice websites and marketing campaigns that generate medical malpractice leads across the country. All of our medical malpractice websites feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your medical malpractice lawyer marketing campaign to the next level.
Click the button below to learn more about our medical malpractice lawyer marketing packages and jumpstart your medical malpractice leads.