Fabulous Beekman Boys Pay It Forward To Small Farms
The two men who parlayed reality TV and an heirloom pasta sauce into fame and fortune are "lifting" small US farms. The Fabulous Beekman Boys are using 25% of the profits from their sauce to "pay it forward."
The "Boys" backstory began when they left big city life to start a farm that featured goats, pigs, chickens, llamas and organic products. Their adventure got them a reality TV deal, that led to an appearance on "The Amazing Race."
“When we won CBS’s The Amazing Race in 2012, we wanted to create a product that would pay forward our good fortune to other American small farms,” says Beekman 1802 co-founder and New York Times bestselling author, Josh Kilmer-Purcell. He explains that show’s prize money helped them pay off their Sharon Springs farm’s mortgage.
The product they created is a pasta sauce that is made from a depression era tomato. Sales were so good last year, they donated $15,000. This year, they'll up the ante.
On May 1st, one lucky small farm will net a $15,000 check, which the pair calls the “Grand Prize Lift.” Three other farms will also receive $1049 “mini-lifts.”
The Boys say the money will go to a farm based on an "innovative approach to small agriculture." You can apply or get more details at their "mortgage lifter" website.