Eric Church Announcement Coming

What is Eric Church trying to tell his fans? He's been releasing cryptic video messages on his Facebook page and Twitter, since mid October. It's all focused on his new album 'The Outsiders,' being released in February. But it sounds like another announcement is coming in the New Year. What?

Church released a video tease of his new single 'The Outsiders' October 14th but the mystery began October 31st with a video and message reading, 'Pay attention to the string of events about to happen.' The video shows gloved hands using 'string' to link pictures and dates.

CLUE 2

The second clue came 5 days later: 'In the beginning we were few, but now we are many,' Eric is heard saying in a new video as he's followed by others. Does this refer to his 'Church Choir?'

CLUE 3

'What do you think it all means?,' reads the third message with the string continuing in another video. The gloved hands are now writing on what looks like Twitter and Facebook messages. Most appear blurry and are hard to read, except 'Masterpiece.'

CLUE 4

Yesterday Eric told fans to 'focus on the clues and stay on course.' The hands are seen writing a letter with references to Taylor Swift. 'Adores Taylor' could mean Taylor Swift but it could also mean James Taylor. 'Nothing to do with Swift' is on separate a line. The letter ends with 'On January 3rd all will be revealed.' I don't know if I can wait that long.

ANSWER

At one point there was a video with Taylor Swift's CMA speech, referencing Church getting fired from the Rascal Flatts tour for playing too long. But it was taken down hours later. Will Church be touring with James Taylor, as some are speculating? Is there a duet on the new album with either Taylor? I can't figure it out. Can you? Watch the videos and see if you have an answer.

Whatever Church is trying to say, it's great marketing for his new album and whatever the heck his January 4th announcement is. It's made me curious and anticipating a new clue. How about you?