When you here the words "trash talk" in relation to sports you usually think football or basketball. That's why the new Nike ad featuring golfers Tiger Woods and Rory McIIroy "dissing" each other as they try to outdo one another on the practice range is so funny. Take a look at the "old timer" (Woods) and the "young upstart" (McIIroy) as they one up each other.

The reburbishing of Tiger's image is an ongoing an ongoing process and light hearted ads like this with the totally likeable McIIroy can only help.