Labatt Blue Cans Honor Upstate New York This Summer
Labatt loves New York. This summer limited-edition “Loving New York” graphic cans of Labatt Blue and Labatt Blue Light will feature popular summer water destinations in New York State including the Buffalo River, Lake George, Seneca Lake and Thousand Islands.
Loving New York cans will be available everywhere 18-packs of Labatt Blue or Labatt Blue Light are sold. It's all part of the partnership between Labatt USA and Riverkeeper to help raise awareness of the importance of water stewardship.
Labatt USA will make a $10,000 investment to support Riverkeeper’s efforts, which is part of a larger investment of more than $100,000 with Waterkeepers throughout the Great Lakes region.
“Not only is clean water required to make great beer, but it also means recreation on the water. By working to improve our water footprint, we’re also able to impact our communities to help ensure everyone can swim, boat and enjoy our local waterways throughout the summer,” said Lisa Texido, brand manager for the Labatt Family.
“Clean water is essential to public health and our quality of life here in New York,” said Paul Gallay, president of Riverkeeper. “We are grateful that Labatt USA is partnering with us to safeguard our water resources, and their investment will undoubtedly make a long-lasting impact in the communities we serve.”