The final tally won't be announced until 10pm tonight but early results indicate that the Doritos "Man's Best Friend" ad was the winner in the Super Bowl commercial derby. The USA Today Facebook Super Bowl Ad Meter poll listed the top 5 most popular commercials.

1. Doritos – Man’s Best Friend (8.82)
2. Volkswagen – Dog Strikes Back (8.73)
3. Skechers – Go Run (8.57)
4. Doritos – Sling Baby (8.48)
5. M&Ms – Ms. Brown (8.47)

USAToday Facebook Super Bowl Ad Meter

The results are changing by the hour so keep checking the above link for the latest results. In the meantime, here is the current leader.