How do you get a few thousand folks to come out on a bitterly cold day in Rochester in the middle of winter? Lots of free Pepsi and a Nico & Vinz concert.
Ah, the "Frog Days Of Summer". Trips to the beach, backyard barbecues, vacations. Here's a blast from the past showing us how the "Pepsi Generation" spent a summer day in the 1970s.