#MyNYPD Twitter Campaign Goes Horribly Wrong

What started as an idea to show the best of the NYPD, ended with police brutality pictures flooding twitter. The campaign, using #myNYPD was meant to feature photos of officers helping the public, but they got more than they asked for.

The campaign started as intended....

Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook. pic.twitter.com/mE2c3oSmm6

— NYPD NEWS (@NYPDnews) April 22, 2014

Hype over #myNYPD backfire is silly-many images lack context & aren't NYPD. Proud of #myNYPD time-this is more common pic.twitter.com/B9BDKhzQvx

— Evan Sorg (@evansorg) April 23, 2014

@NYPDnews It was taken two years ago #myNYPD pic.twitter.com/5DAxp9cVPq

— Nadia❤️ (@NadiaVegezzi) April 22, 2014

My Brother, One of NY Finest! #Yankees #myNYPD pic.twitter.com/79dlqtOa9H

— Orlando Ramos (@ollie136) April 22, 2014

Then the tables turned as pictures of alleged police brutality started to flood in.

Do you have a photo w/ a member of the #NYPD? Tweet us & tag it #myNYPD. It may be featured on their Facebook! pic.twitter.com/Ps7rThxgNw

— Occupy Wall Street (@OccupyWallStNYC) April 22, 2014

Every white shirt has to get in on the brutality, right @NYPDnews #myNYPD pic.twitter.com/bnXw0y6Uch

— [OAKLAND]ASM (@OLAASM) April 22, 2014

#myNYPD arrests immigrant artists because their art was (allegedly) hanging too close to the ground @OccupyWallStNYC pic.twitter.com/avpucyju2a

— StreetVendorProject (@VendorPower) April 23, 2014

And then there was that time you ran over a Legal Aid observer during a peaceful march, @NYPDnews. #myNYPD pic.twitter.com/18FwL0Hm61

— Dustin Slaughter (@DustinSlaughter) April 22, 2014

NYPD crushing a man's neck for waving an American flag in a "non-flag waving area." #myNYPD pic.twitter.com/1Zvl2mGMii

— Scizyr Saj'Xanin (@Scizyr) April 22, 2014

Need a lift? The #NYPD's got you! Free Delivery, Only at #myNYPD pic.twitter.com/AStS3ZjoZu

— Occupy Wall Street (@OccupyWallStNYC) April 22, 2014

Don't you love getting hugged from behind by the #NYPD? Tweet us pictures of your special moment! #MyNYPD pic.twitter.com/i7jL7ZYgs1

— Occupy Wall Street (@OccupyWallStNYC) April 22, 2014

Homeless man is having a seizure. #MyNYPD ease his troubles by shooting his dog http://t.co/hFaFhRQvYs pic.twitter.com/AIZBTvjany

— Up the Rebels (@occbaystreet) April 23, 2014

#myNYPD helping a young man get up and get dressed in the morning pic.twitter.com/fPlcTGtM1X

— Copwatch (@Copwatch) April 23, 2014

thanks #mynypd for beating up octogenarian jaywalkers. I feel safer. pic.twitter.com/ihmcmSFRwn

— Layla Sola (@ljsola) April 23, 2014

The NYPD released a statement on the campaign

NYPD issues a statement regarding #myNYPD initiative. pic.twitter.com/FNev3yisXd

— Pervaiz Shallwani (@Pervaizistan) April 22, 2014

The moral? Be careful what you ask for, especially on social media.