The 'Ice Bucket Challenge' that has taken over social media is working. The challenge involves dumping a bucket of ice water on your head, posting the video and then challenging others to do the same. If they don't, they must donate to the ALS Association, known as 'Lou Gehrig's Disease.' Cole Swindell accepted his challenge and nominated Luke Bryan before 'Chillin' It' at Gillette Stadium, where the two performed.

Luke accepted Cole's challenge.

Luke challenged Charles Kelly of Lady Antebellum. Will he accept or will he donate to ALS? Only time will tell.

Some ALS associations says donations are up 10 times compared to last year.