Hair Restoration Marketing Strategies: 17 Ways to Get More Hair Restoration Leads
Now that we’re nearly halfway through the calendar year, it’s the perfect time to try some new hair restoration marketing strategies for your hair restoration clinic. If you’ve been wondering how to get more hair restoration leads, we’ve got a ton of things you can try—and it all begins with your hair clinic website design.
It’s important to try a variety of things when it comes to hair transplant marketing. Why? Because every hair restoration clinic needs hair transplant leads to survive—no matter your location or how long you’ve been serving your community. Without a good flow of new hair restoration leads, it becomes impossible to grow your hair restoration clinic.
But, if you create a system that attracts new clients and delivers new hair transplant leads to your clinic like clockwork, that’s a recipe for:
- More profitable hair restoration appointments
- Increased revenue for you and your staff
- A dependable way to grow your hair restoration clinic
We know why clinics need to generate hair restoration leads, but how can you do it affordably and efficiently? The answer is: good hair transplant marketing with good hair clinic website design. If you’ve ever wondered how to get more hair restoration leads, follow the steps below—and consider working with a hair removal marketing agency to grow your hair restoration clinic!
1. Get More Hair Restoration Leads Through Your Website
If you don’t yet have a website, one of the best things you can do for your clinic is to create one. A website acts as your clinic’s online storefront—it’s the cornerstone of your online presence and gives potential clients a place to:
- Learn more about your hair restoration clinic
- Read about the hair restoration services you provide
- See your service area
- Get in touch with you about hair restoration appointments
- Become a quality hair restoration lead for your clinic
Without a hair restoration website and professional hair clinic website design, how are your potential clients going to find your clinic on Google? How will they know where to contact you? They won’t.
Without a website, your clinic might as well not exist at all. A hair removal marketing agency can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one of the top hair restoration marketing strategies that’s been proven time and again to generate quality hair transplant leads and grow your hair restoration clinic. So, if you’ve been wondering how to get more hair restoration leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in hair restoration leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local hair clinics.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you generate quality hair restoration leads. Hair removal marketing companies can also set you up with a professional hair clinic website design and share other hair restoration marketing strategies.
3. Always Use Local SEO to Generate Hair Restoration Leads
Hair restoration search engine optimization (hair restoration SEO) is still king in the hair restoration digital marketing space, which is why hair transplant SEO is so popular. SEO for hair transplant clinics is what moves your clinic to the top of page 1 on Google and keeps it there. If your campaign is robust enough, hair transplant SEO alone can generate the majority of your hair transplant leads (but we still recommend reading the rest of these hair restoration marketing strategies)!
A good first step is setting up your Google My Clinic account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a hair restoration marketing agency and let an expert in SEO for hair transplant clinics get you up and running.
4. Use Google’s Local Service Ads to Get More Hair Restoration Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for hair clinics, at least 7 of them will click one of those ads and turn into a hair restoration lead.
How much more money would you make per month with 7 new clients? For an extra boost, consider investing in hair restoration digital marketing, then use hair restoration SEO and a professional hair clinic website design to hook your potential clients.
5. Get More Hair Restoration Leads Through Facebook + Instagram
Still wondering how to get more hair transplant leads? Hair transplant marketing on Facebook and Instagram can be a cost-effective method for hair restoration marketing, provided you put the right hair removal marketing strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal hair restoration clients by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying hair restoration ads to this audience has the added benefit of creating and boosting awareness of your clinic. If people see your logo and your hair restoration ads all over the place, they’re more likely to remember you when they need hair restoration in the future. If you’ve been wanting to try hair restoration ads on social media, this is definitely one of the hair restoration marketing strategies worth trying.
Paired with hair restoration SEO and professional hair clinic website design, this is a powerful way to grow your hair restoration clinic. Hair removal marketing companies can get you set up.
6. Ad Retargeting Is a Fresh Hair Restoration Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your clinic.
Retargeting is a great way to keep your hair restoration clinic and website in front of potential clients who have already shown interest by visiting your website. This is one of the hair restoration marketing strategies well worth trying, especially if you’re already getting good traffic to your hair restoration website. Throw in some hair transplant SEO for an extra visibility boost!
7. Create a Hair Restoration Facebook Group
Having a dedicated Facebook clinic page for your hair restoration clinic is a must, but creating a group page for your clinic is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into hair restoration leads and help grow your hair restoration clinic.
8. Content Marketing = Hair Transplant Marketing
Creating content for your ideal clients is a great way to get more hair transplant leads. Consider writing blog posts and articles that you can post on your hair restoration website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- What to Do Before Your Session
- Most Common Hair Transplant Procedures
- Hair Transplant Alternatives
As you write these articles, plug your hair restoration services. Suggest that readers visit a hair restoration professional they can trust and—if you’re affiliated with any certain hair restoration brands—talk them up!
9. Create Helpful YouTube Videos About Hair Restoration
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful hair restoration videos. The videos can document your day-to-day activities, product reviews or various pre- and post-op routines. These videos will build your credibility as a hair restoration specialist and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your hair restoration website so they can learn more.
10. Email Marketing = Hair Transplant Marketing, Too!
Email marketing is one of the oldest forms of hair restoration marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your hair restoration clinic, you’ll make (on average) a $40 return on your investment.
Because most hair restoration clinics overlook the benefits of email marketing, it’s a great lead generation option for your clinic. For instance, clinics that stay in touch with their ideal clients via email generate 50% more sales-ready hair restoration leads and spend 33% less money on making sales.
11. How to Get More Hair Restoration Leads at Conferences
Attending conferences and other industry events should be high on your list of hair restoration marketing strategies. They not only provide plenty of solutions for how to get more hair transplant leads, but also let you observe your competition, create new clinic partnerships and boost brand awareness among potential clients.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as raffles, giveaways, and other engaging collateral.
Finally, make sure you’re collecting information from visitors and following up to help grow your hair restoration clinic.
12. Reputation Management Affects Your Hair Restoration Clinic
Did you know 85% of people search online to find local hair clinics? Those same people are also researching your reputation—what are your past clients saying about the quality of your work? Were your prices fair? Did you deliver on your promises?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied clients if they can think of any neighbors, friends, family, or acquaintances who might need your hair restoration services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your clinic name and phone number.
Online, list your hair restoration clinic on review websites and ask your happy clients to leave a review on Google. Doing so makes it more likely that you’ll get more hair restoration leads.
13. Make Your Hair Restoration Marketing Stand Out with a Unique Selling Point
If you want to stand out from your local competitors, your hair transplant marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your hair restoration marketing!
If you’re not sure where to start, take a look at how your competitors are generating hair transplant leads. What’s their USP, and how can you beat it? What would matter more to your clients and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your clinic? Maybe your origin story or how you got started? Use it!
14. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a complementary medical service or hair-focused business and offer a discount to clients who use both of your services. In the end, this kind of combined marketing can help grow your hair restoration clinic since you’re both working to generate new hair restoration leads.
15. Send Out Direct Mailers to Get More Hair Restoration Leads
Here’s another hair restoration marketing strategy that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential clients.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for hair transplant leads from other sources to determine if this is a viable solution for you.
16. Increase Referrals to Get More Hair Restoration Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing clients an incentive to refer their friends, families and neighbors to your clinic, and give them a discount in return. Since people are far more likely to use a hair restoration professional that a friend recommends to them, this is one of the hair restoration marketing strategies you shouldn’t pass up.
17. Don’t Pay for Hair Restoration Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your hair restoration clinic, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your hair restoration website that will turn into paying clients. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your hair restoration clinic is using hair restoration digital marketing. Combined, hair restoration SEO and professional hair clinic website design can increase your online visibility and win you more hair transplant leads.
Sign Up With Townsquare Interactive to Maximize Your Hair Restoration Marketing Budget
Website design isn’t the only element of an effective hair transplant marketing campaign, but it is the most important. One of the best things you can do for your clinic is to make sure your website has everything it needs to continuously generate hair transplant leads using the steps above.
Adding other elements to your marketing campaign, such as hair restoration SEO and reputation monitoring, can strengthen your hair restoration marketing campaign and help you to generate more hair restoration leads.
The team at Townsquare Interactive specializes in creating hair restoration marketing campaigns and hair clinic website designs that generate high-quality leads across the country. All of our hair clinic website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your hair restoration marketing campaign to the next level.
Click the button below to learn more about hair restoration marketing strategies built to help grow your clinic.