The New York Beef Industry Council was founded with two goals in mind: to raise cattle that yield the finest, most succulent cuts of beef available and to produce some of the healthiest food anyone can eat. Their 100% grass-fed, all-natural beef is incredibly flavorful and exceptionally tender. Their rigorous protocols for grass farming and finishing beef also yield significant health benefits. Beef, America’s favorite protein, is an excellent source of high quality protein, iron, zinc and B-vitamins.
Motto: “Beef. It’s What For Dinner.”
Founded: 1986
Led by: Jean O’Toole
Why They’re Unique: New York’s agricultural community has direct revenues of over $3 billion annually, making agriculture one of the biggest industries in this state. Beef farms certainly play a key role in keeping agricultural revenues strong. There are 36,600 farms in the Empire State–of these farms 14,700 are cattle and calf operations. New York has over 138,000 beef head, replacement heifers and steers within its borders. Thousands more beef cows can be found on dairy farms across our state.
They Can Answer Questions Relating to:
1) What are some quick, easy beef recipes for you and your family?
2) What is the best way to grill flavorful, juicy meat?
3) What is the proper cooking temperature for burgers and medium rare steak?
4) What are some nutritious, lean beef choices you can make?
Meet The Expert
Jean O’Toole
What’s For Dinner Wednesdays?
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Learn more about beef nutrition and how to create the perfect burger:
NY Beef Council Nutrition Page: http://www.nybeef.org/beefnutrition.aspx
Create the Perfect Burger Contest: http://www.nybeef.org/officialrules.aspx
Be Your Own Butcher/Slice and Save: http://www.beefretail.com/slicensave.aspx
Listen to the audio tip below to learn what utensil you should use to create better tasting beef.
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The expert explains what heat level you should use to ensure evenly cooked, flavorful, juicy meat.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Watch Jean O’Toole talk about what you can make for dinner even if you’re still clueless at 4pm! Helpful nutrition information will be given as well.
The expert demonstrates what flavors you should use when cooking steaks and burgers this summer!
Have A Question? Ask The Experts!
(315) 339-6922 
jotoole@nybeef.org 
www.nybeef.org
