It is a subject most men feel strongly about. Either they enjoy wearing cologne or they won't go near the stuff. I have dated women who love the smell of certain colognes and others who think it isn't manly. According to fashionista.com men's cologne sales have been dropping for several years due in part to the increased popularity of deodorant sprays among young men. If, however, you are a guy who still splashes on the stuff there are a few tips you should know.