The slowdown of the American economy has resulted in many changes in our consumer preferences and spending. The latest is the renewed popularity of canned beer. Bloomberg.com reports that 53% of the beer sold in 2011 was canned, up from 48% in the years following the economic slowdown of 2007. With consumers watching their leisure time expenditures it appears that bottled and draft beers from both the national brand and craft beer brewers have taken a hit as the more affordable aluminum canned suds have increased in sales. Price is not the only reason for the turn around.