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Singing Doctor Becomes You Tube Sensation Raising Asthma Awareness [VIDEO]

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A British doctor, Tapas Mukherjee, has found a new way to spread the word about acute asthma. Concerned that health care workers were not up to speed on asthma awareness he decided to turn to social media–YouTube specifically–to get the word out.

Dr. Mukherjee, according to Reuters, decided to make a music video and post it on YouTube.

“Getting everybody in the same place and telling them about the guidelines was just not possible, and that’s where the idea of using social media came to us.”

via Singing doctor turns social media into treatment tool | Video | Reuters.com.

He wrote new lyrics to the song “Breakfast At Tiffany’s” by the group Deep Blue Something and after posting it found that it has become a viral sensation as well as a learning tool.

So was it effective? Dr. Mukherjee believes so.

“When we did the repeat audit a month or so afterwards we found that 100 percent of our staff were aware that we had new guidelines, which compared to just 60 percent before; and in terms of using it, where we had about 40 percent of people using it, that had gone up to about 80 percent.”

via Singing doctor turns social media into treatment tool | Video | Reuters.com.

The power of social media strikes again!

 

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