Pepper Jack Cheese The Latest Food Craze
“Say cheese”. How many times have you posed for a picture and someone says it. Usually the person being photographed will say something like, “Swiss” or “Limburger”. Now apparently the cheese of the moment is pepper jack. According to an article in USA Today pepper jack as a menu offering on fast food sandwiches has grown 37% over the past four years and 56% as an option on fast food burgers. For the uninitiated, what is pepper jack cheese?
Essentially it’s a blend of peppers and Monterrey Jack cheese, hence the name pepper-jack. Major food company’s and chains are lining up to cash in with their own offerings.
Blimpie. Since its promo began last month, sales of the cheese have doubled at Blimpie, Evans says. The key: Millennials love the stuff. “They tend to be more adventurous with what they put on a sandwich,” Evans says.
Kraft. Over the past six months, it’s rolled out three products made with Pepper Jack cheese, says spokeswoman Angela Wiggins.
Blue Diamond. It rolled out Pepper Jack Nut Thins in September. “Increasing diversity in population is leading towards spicier ethnic flavors,” says Sara Holtberg, advertising and promotions manager for snacks at Blue Diamond Growers.
Kellogg. It had to happen: Pepper Jack Cheez-Its.