New Study Says Radio Makes People “Happier” Than TV, Internet
I grew up listening to the radio. It provided companionship, entertainment and information on a more personal level than any other medium then available. Now of course there is the internet but according to a new study listening to the radio makes people “happier” than watching TV or surfing the net. The reasoning is sound.
The study, commissioned by the Radio Advertising Bureau (UK), found that people considered radio a more personal choice.
Radio is a kind of “lifestyle support system,” the authors wrote, which helps people feel better as they go about their days. Many respondents didn’t realize how important radio was in their lives until they had participated in the exercise.
A follow up article in the Huffington Post quoted Boston College professor Michael Keith.
“People don’t listen to radio to be depressed, certainly not when it comes to entertainment radio or music radio. The whole idea of listening to radio is to gain companionship and, at the same time, enjoyment. More than anything else,” Keith said. “[Radio] is used to provide companionship, to soothe, to reassure, to make happy.”
We couldn’t agree more!