What started as an idea to show the best of the NYPD, ended with police brutality pictures flooding twitter. The campaign, using #myNYPD was meant to feature photos of officers helping the public, but they got more than they asked for.

The campaign started as intended....

Then the tables turned as pictures of alleged police brutality started to flood in.

The NYPD released a statement on the campaign

The moral? Be careful what you ask for, especially on social media.