Most Shoppers Make Impulse Purchases
How many times have you gone to the store to pick up a specific item only to walk out with a bag or shopping cart full of things you hadn’t intended to buy? According to a new survey by MarketWatch.com 9 out of 10 shoppers will do exactly that. What are the reasons behind such impulse buying?
Shoppers who purchase off-list items, 66 percent say the reason was a sale or promotion, 30 percent say they found a coupon, and 23 percent say they simply wanted to pamper themselves.
“Our data shows that 61 percent of off-list shoppers purchase an additional 1-3 items,” said Craig Elston, senior vice president, Integer(TM). “This shows that if you reach a particular shopper at the right moment with the right message, for example–using in-store signage to play into their desire to pamper themselves– it can end with that item being added to their basket.”
via Study Shows Nine Out of Ten Shoppers Make Impulse Purchases – MarketWatch.
There was no male-female breakdown behind these numbers but if I had to guess I would say that women tend to make more impulse purchases than men as we guys tend to go on a mission to get a specific item whereas women like to “shop”.
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