More U.S Beer Drinkers Going To the Can [VIDEO]
The slowdown of the American economy has resulted in many changes in our consumer preferences and spending. The latest is the renewed popularity of canned beer. Bloomberg.com reports that 53% of the beer sold in 2011 was canned, up from 48% in the years following the economic slowdown of 2007. With consumers watching their leisure time expenditures it appears that bottled and draft beers from both the national brand and craft beer brewers have taken a hit as the more affordable aluminum canned suds have increased in sales. Price is not the only reason for the turn around.
“The image of beer in cans has changed,” said Charlie Papazian, president of the Boulder, Colorado-based Brewers Association. Since the recession, “two segments have done well, the below-premium budget beers and the high-end craft beers,” he added. “Historically, budget beers have been packaged in cans, and have been priced ridiculously low.” Hipsters, a subculture of urban, young adults whose tastes run toward independent music and films and non-traditional fashion, may have given the trend another push when Pabst Blue Ribbon, the flagship brew of Pabst Brewing Co., became one of their signature drinks.
So pull up a chair and have a can of your favorite brewski while we watch Tom T. Hall do one of my favorite beer songs ” I Like Beer” number 97- but it should have been higher- on the Taste of Country list of all time great beer songs.
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