Men’s Briefs Going Upscale
Move over ladies, men’s underwear is moving into the spotlight. It has long been assumed that ladies unmentionables are the only items of under-apparel that deserve careful consideration but that is changing. Along with some colorful and stylish additions to the men’s underwear rack from Calvin Klein the New York Times reports that a Swedish company has introduced a new line of shorts that go for—are you ready guys—$100 a pair! What makes them so different than those baggy boxers?
The Frigo No. 1, as the new design is called, the first underwear with an interior mesh pouch that is suspended from elastic straps, so it can be adjusted to fit different characteristics of the male anatomy. It’s sort of like a bra with one cup. Also, the waistband and leg holes are bonded to resist bunching, and laser-cut vents placed along the lower back allow for aeration.
If $100 a pop is a little out of your price range there are a number of other companies offering upscale though somewhat less expensive shorts.
Icebreaker, a New Zealand maker of high-performance outerwear, makes Merino wool underwear that costs around $45 for briefs. Etiquette offers cotton trunks with mother-of-pearl buttons for $54. And a label called Naked makes $36 underwear from a microfiber that is “spun on a 40-gauge machine with distilled water from the Italian Alps.”
Thanks but I’ll stick with my Fruit of the Looms.