Men Shopping and Spending More on Clothes
It is generally accepted that most men would rather undergo a root canal than go shopping but according to Women’s Wear Daily that notion may be heading for the scrapheap of history. A recent survey found that more than one-third of males (35%) say they “love or enjoy” clothes shopping, up from 28% in 2008. The increase was driven by those ages 25-to-34, whose enjoyment jumped from 38% to 48% . What is driving this new phenomenon?
“They are looking to update their wardrobes, purchase something they saw and liked, make impulse purchases at sales and purchase for a special occasion,” Lucas says. “While dressing for comfort is paramount across all age segments, younger segments are much more interested in clothes and fashion, striving to create a personal style or look and wearing clothes that stand out.
So it appears that the days of wives and girlfriends picking out their guys attire may be numbered. Personally I’ll still go for the root canal.