Last Weekend of Christmas Shopping Sees Big Sales
December 17, 2011 11:09 AM 
It may not be the final Saturday before Christmas but it is the final FULL Saturday for shoppers as most stores will be closing early on Christmas Eve, the 24th. However, according to the New York Times, many retailers aren’t taking a chance on last minute shoppers boosting their bottom line and are featuring their “Super Saturday” sales today, a full 8 days before the Christmas holiday.
Be advised that not all stores are going this route.
“It’s chaotic,” said Dan Biederman, president of the 34th Street Partnership, an organization in Midtown Manhattan that will help market the Saturday promotions for retailers. “The world seems to be split.”
Mr. Biederman’s organization was set to do its marketing on Dec. 24, including putting up an oversize digital sign that counts the number of shopping bags people in the area carry on the all-important Saturday. Then the group learned that about half of the national chains represented on 34th Street, like Macy’s, J. C. Penney and Aéropostale, would hold their big sales this Saturday, while the other half, including Skechers, Victoria’s Secret and Mango, were leaning toward Dec. 24, said Tricia Lewis, director of digital media for the partnership.
Just a quick reminder that while looking for the perfect parking spot or standing in a line 50 people deep, “tis the season to be jolly”!
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