What's the number one rule for reporting entertainment news live on TV? Make sure you know who the heck you're talking to. KTLA Entertainment Anchor Sam Rubin confused Samuel L. Jackson for Laurence Fisburne on live TV.

According to TMZ, Jackson was sitting for an interview about his new movie "RoboCop" on KTLA when Rubin decided to ask Jackson about his new Super Bowl commercial. Only problem, he was not in any interview!

 

Maybe next time this guy will actually pay attention who he's talking too.