As you have probably heard, Arch West, the man credited with developing Dorito's passed away.  He was 97.  West came up with the idea when on a family vacation he visited a snack shop that sold fried tortilla chips.  And as they say the rest was history.  In addition to making one of the most popular snack foods, Doritos is also known for some of the best Superbowl ads.  Some have even raised a few eyebrows  In fact last year they even sponsored a competition to develop the best ad for the game and win a million bucks.  Check out some of the samples.