Dierk's actually calls it the Percy Priest Lake Jump, but it's the not-so-typical polar plunge.  Although most people don't back their truck into the lake to do cannon balls out of the back.  Dierks' say they do it every year for good luck.

There must be a Jeff Foxworthy "You Might Be a Redneck" joke in there somewhere.  Do you have any new year superstitions?  Some believe all Christmas decorations must be down before New Year's Day, there's kissing your significant other at midnight or eating a certain meal.  Share yours in the comment section below.