Danielle Bradbery Is the New Face of Skechers
‘The Voice’ winner Danielle Bradbery has a lot to be thankful for this holiday season. Not only did she walk away with the top prize on the hit reality show and release her debut album, but now she’s snagged a new deal with Skechers shoes!
Bradbery, 17, has been announced as the newest face for the shoe company through 2015. Her first order of business? The Spring 2014 ad campaign for BOBS from Skechers.
“Danielle [Bradbery] is a breakout star and we’re thrilled to have Skechers at the starting gate of her incredible career,” Michael Greenberg, President of Skechers, says. “With a Top 20 hit under her belt, she’s clearly talented and definitely one to watch. We see the same massive potential in Danielle as we did in Carrie Underwood when we signed her several years ago, and we are excited to be a part of Danielle’s career from the start.”
Bradbery, of course, is also more than happy to be joining the Skechers family.
“This has been an incredible year — I never thought I would have a record deal so quickly and appear in campaigns for Skechers,” Bradbery relates. “BOBS shoes have helped so many children in need with their donation program and I love the fact that it really is a simple way for anyone to give back. There is so much need out there and it’s wonderful to be part of such a positive movement that impacts people’s lives.”
The country music newcomer isn’t the only one on Big Machine Label Group with a shoe deal — Bradbery joins Taylor Swift, who has a deal with Keds.