Burger King Mascot Dethroned
August 21, 2011 10:21 AM 
With all due respect to the creative advertising wizards who created him I must say that the Burger King mascot always gave me the creeps. Apparently a lot of people felt the same way as Burger King has decided to retire him. That huge head and scary smile were not seen as warm and cozy by anyone, especially kids. According to The Washington Post the final straws in his demise were actually television commercials.
“The King” mascot, a man with an oversized plastic head and creepy smile who in recent years has been shown in ads peeping into people’s windows and popping up next to them in bed.
via Burger King retires its mascot to focus on food to boost sales – The Washington Post.
The report went on to say that other mascots such as McDonald’s Ronald McDonald and Wendy’s red-haired freckled character are also playing a reduced roll in their advertising.
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