What’s more offensive? A little girl dropping the F-bomb or the sexist way society treats girls and women?

A new controversial campaign to raise awareness on gender inequality is raising more than a few eyebrows as five little girls, dressed as princesses, drop F-bombs for feminism.  From the wage gap between men and women to sexual assault.

We played the video for several co-workers and recorded their reaction. Some found it hilarious, while others appreciated the message, just not how it was delivered.

I understand how some are offended by the language, but shouldn't we be more offended by what they're talking about instead of what they're saying?

In addition to drawing attention to equal rights, the company is also selling t-shirts with a portion of sales going towards several charities.

The video has been pulled from YouTube but is still on Vimeo. If you watch, DON'T do it at work or with the kids around.  Let us know what you think. Effective or offensive?

Vimeo
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